For: aids2031

Published by: Communication for a Social Change Consortium

Table of Contents

SECTION ONE - SOCIAL NETWORK SERVICES & THEIR USES

1. AIDS COMMUNICATION AND SOCIAL NETWORKING

INTRODUCTION
SCOPE: A CONNECTED GENERATION
DEFINITIONS: ONLINE SOCIAL NETWORKING, AND SOCIAL NETWORK SERVICES
METHODOLOGY: A GLOBAL PICTURE
GLOSSARY OF TERMS

2. CONNECTED GENERATION

INTRODUCTION
HOW ARE PEOPLE INTERACTING WITH SNS?
RELATIONSHIPS
SNAPSHOT 01: MXIT IDENTITIES
SNAPSHOT 02: VOLUNTEER LED SOCIAL NETWORKING IN THAILAND

3. ENGAGEMENT: HOW ARE DIFFERENT ORGANISATIONS USING SNS?

PRINCIPLES FOR SOCIAL NETWORK-AWARE COMMUNICATION
SNAPSHOT 03: ONE PERSON, VIRALOCITY AND MASS PROTEST
SNAPSHOT 04: SEXUAL HEALTH TARGETTED SNS APPLICATIONS - SALIVA TRAIL
SNAPSHOT 05: TALKING ABOUT SEX IN A TRADITIONALLY CONSERVATIVE SOCIETY
SNAPSHOT 06: SOCIAL NETWORKING AND THE OBAMA CAMPAIGN

SECTION TWO - UNDER THE BONNET

4. UNDERSTANDING SNS: THE ARCHITECTURE OF SOCIAL NETWORK SERVICES (SNS)

AMPLIFIERS OF ACTION

5. GLOBAL SOCIAL NETWORKING

NATIONAL AND REGIONAL CONTEXT
LANGUAGE
ACCESS AND CONNECTIVITY
MOBILE PHONES AND THE INTERNET
DEMOGRAPHICS OF INTERNET ACCESS
DEMOGRAPHICS OF SNS ACCESS AND USE

6. TECHNOLOGY DIFFUSION IN DEVELOPING COUNTRIES

INTRODUCTION
WEALTH AND EDUCATION
FACTORS INFLUENCING TECHNOLOGY DIFFUSION
INTERNET AND SMS AS MEDIA

7. TRANSITIONS

SNS TRENDS AND TECHNOLOGY
SNS TRENDS AND MONETISATION
SNS TRENDS AND BEHAVIOUR
THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT

SECTION THREE - CONCLUSIONS & RECOMMENDATIONS

8. SUMMARY OF FINDINGS

DIGITAL AND GENERATIONAL DIVIDES
WEB 2.0 AND SOCIAL-NETWORK AWARE
SOCIAL NETWORKS FOR SOCIAL CHANGE COMMUNICATION

9. RECOMENDATIONS

MARKETS AND BEDROOMS
LEARNING SOCIALLY
ORGANISATIONAL AND INDIVIDUAL RESPONSES
PUBLIC SPACES - ORGANISATIONAL RESPONSES
PUBLIC SPACES - INDIVIDUAL AND PRACTITIONER RESPONSES
PERSONAL SPACES - ORGANISATIONAL RESPONSES
PERSONAL SPACES, PERSONAL RESPONSES AND SEX

10. MOVING THE AGENDA FORWARD: SOME TANGIBLE NEXT STEPS

IF NOT NOW, WHEN?
RESEARCH THE KNOWN UNKNOWNS
TRY AGAIN. FAIL AGAIN. FAIL BETTER

11. ENDNOTES & REFERENCES


Page:

Download

PDF Version

Search