Body of Knowledge
Approaches to Development. Studies on communication for Development - Threads of Development communication
by Royal Colle
Roy Colle traces the seven 'threads' or origins which have contributed to the complexity of the development communication field. He starts with an appreciation of the pioneering work on development support communication by Erskine Childers and his colleagues in the late sixties, and continues with the approaches of extension and diffusion, participatory communication, population and health communication, social mobilization, institution building, and information and communication technologies. Colle concludes that these threads convey sense of evolving into a development communication fabric. He identifies eight characteristics which together help to define what development communication for the future is about: a focus on beneficiaries, the consideration of various stakeholders, participation, emphasis on outcomes, data gathering and analysis, systematic models, strategy, and a multichannel versatility.
Publication Type: Article / Chapter / Essay: 77 pages
Publisher: UNESCO (2003)
Location: Paris, France
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