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Body of Knowledge

The Turtle and the Peacock
The Entertainment Education Strategy on Television.
by M. Bouman

From summary of the book: Two central research questions are posed: 1) What are the characteristics of E&E television programmes which are purposively designed to enhance prosocial behaviour, and what is known about their effects and conditions for success? 2) How do health communication and televison professionals collaborate in the design and implementation of an E&E television programme and what recommendations can be made for the management of E&E collaboration in the future? As E&E practice is ahead of E&E theory, the aim of this research is to transpose the experiences of E&E practice into a theoretical framework and to add new concepts to the discourse of E&E communication professionals. In order to answer the questions posed in the thesis, the following research has been undertaken. - A review of the literature on the heory and practice of health communication, mass media (television) and the entertainment-education strategy; - An analysis of the quantitative data of Dutch E&E resarch; - An analysis of E&E television programmes worldwide; - A review of the literature on television production and collaboration; - An in-depth qualitative study into the collaboration process between health communication professional (N=18) and television professionals (N=12) on twelwe Dutch E&E television programmes;

Publication Type: Ph.D Thesis: 279 pages
Publisher: Wageningen Agricultural University (1998)
Location: Wageningen, The Nederlands
Language: English
ISBN: 90-5485-995-4

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