Body of Knowledge

Approaches to Development
Studies on Communication for Development
by Jan Servaes (ed.)

All those involved in the analysis and application of communication for development - or what can broadly be termed 'development communication' - would probably agree that in essence development communication is the sharing of knowledge aimed at reaching a consensus for action that takes into account the interests, needs and capacities of all concerned. It is thus a social process. Communication media are important tools in achieving this process but their use is not an aim in itself. Interpersonal communication too must play a fundamental role. This basic consensus on development communication has been interpreted and applied in different ways throughout the past century. Both at theory and research levels, as well as the levels of policy and planning-making and implementation divergent perspectives are offered.

Publication Type: Anthology / Edited Book: 500 pages
Publisher: UNESCO (2003)
Location: Paris, France
Language: English
ISBN: 92-990008-1-6

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