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World Television: From Global to Local (Communication and Human Values Series)
by Joseph D. Straubhaar

Abstract:
World Television: From Global to Local, a new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and even localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation.

Publication Type: Authored Book: 312 pages
Publisher: Sage Publications (2007)
Location: London, United Kingdom
Language: English
ISBN: 13: 9780803954632

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