Body of Knowledge

Audiences and Readers of Alternative Media: The Absent Lure of the Virtually Unknown - Media, Culture & Society, Vol. 25, Nš 5, September 1 2003
by John Downing

Abstract:
Reasons for the virtual absence of research in this area are proposed, and contrasts between users of conventional media and alternative media audiences suggested, along with a political ethics of listening. Connections between social movements and alternative media uses are discussed, the interplay between political consciousness and alternative media use is examined, and social conditions in which the latter are responded to are explored. Finally, the variety of alternative media formats, genres and technologies is noted.

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Publication Type: Article / Chapter / Essay: 20 pages
Publisher: Sage Publications (2003)
Location: London, United Kingdom
Language: English
ISSN: 0163-4437

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