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The Study of Communication and Culture in LAtin America - Journal of International Communication 4:2
From Laggards and the Oppressed to Resistance and Hybrid Culture
by Clemencia Rodriguez; Patrick D. Murphy

Extract from article: The primary purpose of this article is to provide an historical account of the clash between (...) two opposed pools of scholarship. In their pursuit to question the deepest assumptions of the diffusionist/functionalist paradigm Latin American communication scholars developed a contextually specific body of mass communication theory. Their theoretical quest opened the possibility for further areas of inquiry such as cultural imperialism, alternative communication, popular culture, and cultural hybridity. Two common threads characterise the theoretical development of these foci: first, ideological power (involvement, control, participation, resistance, and negotiation) as a problematic of pivotal importance; and second, the active relationship between theory and praxis which will emerge as the most noteworthy aspect differentiating Latin American communication research from US and European traditions. In an effort to situate historically the evolution of the different waves of communication analyses and Latin American scholars' continuing commitment to praxis, we (the authors) examine how significant political and social transformations guided shifts in theorising, how scholars drew on the work of European and North American intellectuals, and how they pushed the boundaries of media theories into new territories.

Publication Type: Article / Chapter / Essay: 22 pages
Publisher: Macquarie University (1997)
Location: Sydney, Australia
Language: English
ISBN: 1321 6597

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