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Theoretical Approaches to Participatory Communication - Principles in Participatory Communication Research: Its Strengths (!) and Weaknesses (?)
by Jan Servaes; Randy Arnst

Abstract:
Extract from introduction: Servaes and Arnst ask "Why have poor people always been researched, described and interpreted by the rich and educated, never by themselves?" "Why shouldn't the researched do their own research?". Servaes and Arnst advocate an approach to research that embodies social purpose and is devoted to social change. Contrasting positivist and interpretive approaches, they identify PR as interpretive. It is dialogical, deriving knowledge from concrete situations through collaborative reflection among local community members. In the course of this discussion, they address methodological issues such as validity, and they differentiate PR from neighboring approaches such as action research. (...) Servaes and Arnst argue that PR may be essential for development communication processes.

Publication Type: Article / Chapter / Essay: 24 pages
Publisher: Hampton Press, Inc. (1999)
Location: Cresskill, NJ, USA
Language: English
ISBN: 1-57273-170-2

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