Body of Knowledge

Adapting Communication Technology for Development - Ceres - FAO Review of Agriculture and Development No. 95 Sept-Oct. 1983
by Colin Fraser

By 1983, FAO's communication group had acquired considerable experience of practical work in the field with various sorts of communication technology, including video, rural radio complementd by pre-recorded cassette tapes, filmstrips, etc. The article describes much of this work and also highlights some of the technical breakthroughs achieved by FAO communication staff in the field; for example, in Peru, they developed the first inverter to transform 12 volt DC power from a vehicle battery into 120 volt AC to run a video/TV for playback of programmes with rural people in areas with no electricty. The underlying rationale for the choice of certain media approaches is also explained, for example the use of pre-recorded cassette tapes to localize information, adapt it, and use it in timely fashion in a countries with wide variations in climatic and agricultural conditions caused by altitude e.g Afghanistan. The article also provides information about the reactions and opinions of rural people concerning the various sorts of media used.

Publication Type: Article / Chapter / Essay: 5 pages
Publisher: FAO (1983)
Location: Rome, Italy
Language: French, Spanish

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