Body of Knowledge

Towards Putting Farmers in Control
A Second Case Study of the Rural Communication System for Development in Mexico's Tropical Wetlands
by Colin Fraser

Abstract:
This case study is the second in a series of three describing and assessing the Rural Communication System established under the World Bank/FAO assisted project for development in the Tropical Wtland areas of Mexico (PRODERITH). The Communication System was the first anywhere to use video, and supporting materials, systematically with rural communities for a) situation analysis, motivation, and participation b) as a support for education and training, and c)to facilitate the flow of information at institutional level to enhance the management of the field activities. While under the first phase of PRODERITH, less than 5,000 families were involved, the expanded programme for the second phase was to deal with about 65,000 farming families spread over a much larger land area. And this was to happen in a period of grave national economic crisis. The case study describes the Rural Communication System, its strategies, features, equipment, modus operandi, etc, as well as the efforts to turn it into a model that could ultimately be turned over to peasant organizations and groups to run for their own benefit. (See also the other two case studies of PRODERITH's Rural Communication System cited here: 'A Rural Communication System for Development in Mexico's Tropical Wetlands', FAO 1986 - by the same author - and 'Communication for Rural Development in Mexico - in Good Times and in Bad', FAO 1996, by the same author with Sonia Restrepo Estrada.

Publication Type: Authored Book: 58 pages
Publisher: FAO (1990)
Location: Rome, Italy
Language: English

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