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Young Audiences and Colombian Telenovelas:
A Focus on HIV/AIDS and Sexuality Issues
by Rafael Obregón

The author analyzes the relationship that young audiences in Colombia's Atlantic Coast established with current popular soap operas and looks at potential impact of content upon attitudes and behavior using concepts from different theories and communication strategies such as cultivation theory, social learning theory, parasocial interaction and entertainment-education.

Publication Type: Ph.D Thesis: 270 pages
Publisher: Pennsylvania State University (1999)
Location: State College, USA
Language: English

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