Body of Knowledge

What works? A blast from the past
by AED (Ed.)

Abstract:
(From the foreword) This volume profiles 82 projects carried out in 1960s and 1970s in countries around the world. Ther were researched and documented by AED under its Clearinghouse on Development Communication. These profiles are reprinted here in the hope that a new generation of communication professionals might benefit from these extraordinary early experiments with social marketing, mass media, interative radio, and participation. The profiles describe apllications to fields as diverse as basic education, child survival, family planning, agriculture, community organizing, and participatory media. These profiles are indexed according to sector focus, use of media, and country.

Publication Type: Authored Book: 272 pages
Publisher: AED (2002)
Location: Washington, DC, USA
Language: English

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