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Body of Knowledge

Aids. Effective Health Communication for the 90s
by Scott Ratzan (ed.)

Abstract:
From publisher's web page: Despite educational efforts, the majority of Americans are still under the misconception that they are not at risk from HIV/AIDS infection. In addition, the federal government only spends 2% of the total designated federal AIDS funding toward prevention. Thus, information in respect to AIDS and health communication in any comprehensive nature is almost nonexistent.; This book aims to rectify the situation by presenting detailed analysis and actions necessary to confront the AIDS pandemic on every level of the communication realm. Contributors are experienced researchers, educators, government officials, and physicians. They examine the issue from a number of standpoints, including: communication, adolescent medicine, public administration, psychology, journalism, audiology, speech and language pathology, neurological surgery, preventive medicine and public health. Contents: Part 1 AIDS - effective health communication: developing strategic HIV/AIDS health prevention communication campaigns; the role of care partners in managing AIDS patient illness - toward a triadic model of health care delivery; responses from the street - ACT UP and community organization against AIDS. Part 2 AIDS - communication, education and the media: perceived control in the age of AIDS - a review of prevention information in academic, popular and medical accounts; AIDS in the media - entertainment or infotainment; crisis in communication - the Magic Johnson AIDS disclosure. Part 3 AIDS - the cutting edge of awareness, action and policy: freedom of the press to cover HIV/AIDS - a clear and present danger; adolescents and HIV - two decades of denial; thinking global, acting local - AIDS action plan 2000.

Publication Type: Anthology / Edited Book
Publisher: Taylor & Francis (2002)
Location: Washington, USA
Language: English
ISBN: 156032273X

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