In the middle of the world

Centro Cultural Itchimbía

The “Antologia” in Spanish was launched in Ecuador last 28th January, thanks to the invitation of the Centro Cultural Metropolitano the main cultural institution in Quito, headed by Maria Elena Machuca. The event was organised through the initiative of Alejandra Adoum, the copy-editor of the book, and Maria Fernanda Dulbecco, the director of Centro Cultural Itchimbía, one of the institutions under Centro Cultural Metropolitano.

Located on top of one of the hills surrounding Quito the emblematic Itchimbía building is an old iron structure from 1897 totally rebuilt with glass walls and a wide view over the city.

In coordination with the Municipality of Quito, Itchimbia organised three days of activities around the presentation of the “Antologia de Comunicación para el Cambio Social”. The launching of the book was an opportunity to plan a one-day seminar on communication for social change, facilitated by Alfonso Gumucio Dagron, the Consortium Managing Director for Programmes, and to arrange various interviews with the media on subjects related to the Antologia and the media scene in Ecuador.

The one-day seminar was structured by Gonzalo Ortiz Crespo, Counsellor of Culture of the Municipality, and one of the best known intellectual figures in the country. The programme consisted in a full morning panel on communication for social change and during the afternoon a discussion on public radio and television, a hot topic in Ecuador, a country that has never had before any public media.

After the key note presentation comments were provided during the morning by the guest speakers, all of them key players in communication for development in Ecuador, namely the deans of communication of Universidad Andina Simon Bolivar (UASB), Universidad Central del Ecuador, and FLACSO (Jose Laso, Fernando López Romero and Mauro Cerbino respectively). Also invited to comment were two well-known journalists, Mayra Clavijo (Radio Publica de Ecuador) and Cesar Ricaute (FUNDAMEDIOS), as well as Consuelo Carranza, UNICEF Communication & External Relations Manager. The seminar closed with the launch the Antologia.

Xavier Lasso and Alfonso Gumucio

Three interviews on the Antología were aired on national television and radio. Television Pública de Ecuador featured a one-hour live interview at prime-time, in the evening, by Xavier Lasso, who also interviewed Alfonso Gumucio the following day, live on public radio. The third interview was with Mayra Clavijo; shorter but aired in the news.

 

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